Website Marketing Strategy Blog

Search engine optimization, or SEO, is an important website marketing strategy.  SEO can make it easy for search engines to find your site and can place your site at the top of the results pages for your keywords.  The more visible and easily-found your site is, the more targeted traffic you will receive.  SEO will lift your presence and reputation in the online community.  These things, of course, can make you money.  

Okay, so you buy the argument and you are ready to optimize your site.  Now what do you do?

First of all, decide on your keywords.  Then use them on your website.  There is an art to that.  You want the search engines to be able to find your keywords but you also want your human readers to make sense of your prose.  So, in general, use your keyword instead of a pronoun or euphemism.  But don’t use convoluted English to do it. 

Secondly, update your website continually with fresh content.  Let’s talk about what that means for a minute.  The search engines hate to be bored.  They love new pages on a website and new text on old pages.  They hate duplicate content.  That means that you can’t get away with swiping something off somebody else’s site and sticking it on yours.  Now, there is probably a copyright violation with that kind of action, but even if there isn’t Google won’t like it.  If Google has seen it, she’s done with it and wants to move on.  So the best website marketing strategy is to post new content on your site regularly, and make sure it doesn’t show up anywhere else on the web.

Thirdly, submit your website to web directories.  The search engines crawl directories and will find and rank your site through them.

Fourthly, create authority backlinks to your site.  Basically, a backlink is a link from another site to your site.  If the other site is high ranking, a little bit of its Google luster will rub off on your site when it links to yours.  There are a number of techniques to use to do this.  They include posting to forums and other high-ranking blogs, article marketing and social bookmarking.  We will cover them more extensively elsewhere in this series because this is a very powerful website marketing strategy. 

Lastly, create a blog and post to it regularly.  As you see, my site itself is a blog.  Some website owners have a static site with an RSS feed of their blog on one of their pages.  And others keep an off-site blog and link back to there static site regularly.  The search engines love blogs and they will love you for blogging.

So, those are the basic strategies involved in search engine optimization.  If you practice them regularly, you will find a dramatic increase to your website and will understand why I call SEO a crucial website marketing strategy.

~ ~ ~ ~ ~

Read more about SEO for newbies here: