Don’t Make These Big SEO Mistakes
by Kathleen Hobbins
Search engine optimization is the best website marketing strategy but it is not a quick one. Ranking high on search engines is not immediate. But your SEO efforts will prove successful for you if you avoid these common mistakes.
Big SEO Mistake #1. Failure to apply consistent, persistent and focused effort. Do you have several keywords that you would like to optimize for your site? Pick one and engage in all the SEO techniques that you are aware of until that keyword ranks high in the search engines. Do your on-page optimization, write and submit articles, blog, comment on other blogs and participate in forums with respect to that keyword. When you like your position in the search engines for that keyword, move on to another keyword for your site.
Big SEO Mistake #2. Failure to diversify among the SEO techniques in your website marketing strategy. Sometimes people fall into the habit of doing one or another SEO technique and forget about the rest. But it is important to build backlinks in a variety of ways to make your SEO efforts look natural and to take advantage of the different strengths available from using each one. Set a schedule that encompasses all the backlinking strategies that we have discussed on this blog and do some of each every day. By week’s end, you should have done something in each of the SEO techniques to market your site.
Big SEO Mistake #3. Failure to choose your keywords wisely. You should start your website marketing strategy by finding keyword phrases that are appropriate for your site, get a reasonable amount of traffic, but aren’t too competitive. To do that, brainstorm about your niche to come up with a list of keywords then use Google’s keyword tool. That tool will give you a wealth of information, including letting you know the monthly traffic for your keyword. Then search your keyword in quotation marks on Google. The number in the upper right hand side of the search page results will tell you how many pages have been optimized for that keyword. Once you have selected your keyword phrases, be sure to optimize your site for them. Use your keywords in your headings, in your text and in your domain names or URL extensions.
Big SEO Mistake #4. Impatience. But while you’re waiting, hustle. You won’t see results immediately. Don’t give up when you don’t. Have faith that these techniques will work, because they will. Keep up your work until you get to where you want to be in the search rankings. If you are working on your website strategy and don’t see immediate results, keep going. If you give up and don’t see results, don’t be surprised.
Do something every day to optimize your website, either on-page or off-page. And keep it up. Work on your website marketing strategy and it will work for you.
