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Maximize the Benefits of Your Business Weblog

by Kathleen Hobbins

Your website marketing strategy needs a business weblog.  But your blog needs its own strategy.  You need to devise a plan to bring traffic to your blog and make money from the traffic.  Here are five ways to maximize the benefits of having a business weblog.

  1. Post to your blog regularly.  Bloggers who write about politics or the entertainment industry often blog several times a day.  From my perspective, few bloggers who manage their blogs as part of an overarching website marketing strategy need to post that often.  Posting three times a week is probably sufficient for most business bloggers.  But be sure that you do it faithfully.
  2. Trade places with other bloggers.  By trading “guest post” positions with other bloggers, your readers will be introduced to your guests and your guests’ readers will be introduced to you.  That should expand the readership of all concerned.
  3. Don’t forget to monetize your blog.  You can sell your own service or product on your blog.  Or you can sign up for an affiliate program.  Affiliate programs allow you to place a link on your site that will take your reader to the product owner’s site.  You don’t have to deal with a shopping cart, inventory, shipping or customer service.  Your only responsibility is to market the affiliate product and get a commission from a sale.
  4. Don’t forget to optimize.  Do your keyword research to find appropriate keywords with a reasonable amount of traffic and a small amount of competition.  Then optimize your posts, including your post titles, for those keywords.
  5. Ping your blog regularly to alert the search engines to your new content.  One way to automate that is by using http://pingomatic.com.

 

If you are going to have a business weblog, you owe it to yourself and your business to make it the most successful blog that you can manage.  Follow these five steps to bring traffic to your blog and money to your pocket and to bring success to your business weblog.

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This entry was posted on Wednesday, January 13th, 2010 at 3:02 pm and is filed under Website Marketing Strategy, business weblog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Maximize the Benefits of Your Business Weblog”

  1. Peter Melowski Says:
    January 29th, 2010 at 8:26 am

    The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.

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