Update Your Business Weblog With The Correct Use of PLR
by Kathleen Hobbins
To be successful, your business weblog needs constant updating with fresh, well-written content. It can be a challenge to keep up with it. One tool that you can use to assist you is PLR, or private label rights material. Used correctly, PLR can be a big help to you as you manage your business weblog.
PLR is easily available for download on the internet. Although a large amount of PLR is on the broad topic of internet marketing, there is PLR available for many other niches as well. It can be found in several formats, including ebooks, packs of articles and video series.
There are correct and incorrect ways to use it. I don’t advise you ever to simply take it and post it unedited to your blog. Duplicate content is discarded by the search engines, so posting an article that has been posted elsewhere on the internet, possibly dozens of times, will never be to your advantage. Secondly, PLR material won’t be optimized for your keywords. The best way to approach the use of PLR is to take an article, or a portion of an ebook, as a springboard to write your own article. Your rewrite should be unique and optimized for your carefully chosen keywords.
But if you take that approach to PLR, you will find that it can be a very helpful tool. Here are some of the things you can do with it:
- Take a pack of articles or an ebook and customize it into a series of blog posts.
- Use it to create a short report on a specific subject that you give away for free on your site. This is a common list-building technique. The prospect of a free ebook is often enough to cause your readers to enter their email addresses. It’s not that you couldn’t create the report yourself. It’s just that using PLR material as a first draft helps you to get the report written faster and more easily. And remember to link to your blog in the report to get your readers back there.
- In an expanded version of the suggestion just above, take a PLR book, enhance it with your own contributions, optimize it for your own keywords, update it if necessary and either give it away or sell it on your blog.
- If the PLR license permits it, you can leave the PLR ebook unchanged and give it, along with the PLR rights, to attract subscribers on your blog or through a JV giveaway event. You can add it to another product as a bonus. You can give it away or sell it to your list. You can do anything you want to with it, as long as the license permits it.
PLR is easy to get and relatively inexpensive. If you follow these tips and use PLR wisely, it can be a handy resource for you to produce fresh content quickly for your business weblog.
