Website Marketing Strategy Blog

by Kathleen Hobbins

The search engines love a well-written business weblog.  They love the informative content, the comments from readers, and the frequent updates.  But if you really want to get traffic to your blog, you need to go out and get it.  Some of the basic strategies for driving traffic to a static website can be tailored to suit a blog.  Here are six easy tips to increase traffic to your business weblog.

1. Use your keywords.  Don’t forget to optimize your blog posts for your keyword phrases.  There are two reasons that this is beneficial to you.  First, your readers will keep coming back when they find that you are posting interesting, well-written content on a topic that they are doing searches on.  Secondly, your search engine results will soar when the search engines find regularly updated, keyword-optimized content.  To optimize your content for your keyword phrase, use it in the first and last sentences of the first paragraph of your post.  Use it in the last sentence of your post.  Then use the same keyword phrase throughout your post about once for every 100 words.
2. Optimize your titles.  Choose the keyword phrase that you will be optimizing for in your post.  Use the same keyword phrase in the title, at the beginning if possible.
   
3. Use your blog to build a list.  There are huge benefits to building a list.  You can use your list to bring traffic to your site by sending out emails that summarize your recent blog posts.  Finish each summary with a “read more” link back to your blog.
4. Submit your posts to social bookmarking sites.  Use the same keyword phrase that you optimized your post for as the tag on the social bookmarking site.  Write an enticing comment to generate interest in your post. 
   
5. Submit your RSS feed to RSS directories.  The process will build backlinks to your site, which in turn will cause the search engines to pull your site up higher in the search results.  It will also cause readers to find your business weblog straight from the directory.  Here is a list of RSS directories.
   
6. Convert your posts into articles and submit them to article directories.  Rewrite each post so that you aren’t publishing duplicate content.  Optimize each article for your keyword phrase.   You can find a list of article directories here.

Don’t pick one or two of these search engine optimization techniques.  Do them all.  If you do, your business weblog will flourish.

Technorati Tags: business weblog, Website Marketing Strategy

This entry was posted on Monday, January 11th, 2010 at 3:03 pm and is filed under Website Marketing Strategy, business weblog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.